Saturday, October 18, 2008

Time waits for no one. True love waits forever.

The cheesy-for-some-romantic-for-most title line is actually a tagline for a Mel Gibson film, Forever Young. In the film, young Mel is in undying love with a girl, who has a 'fatal' accident. Heartbroken Mel gives himself up for a science project which has virtually no chances of success. Crazy bugger! For the project, he is cryogenically frozen and forgotten immediately afterwards. When he is accidentally revived some twenty years later, he is still a chirpy mid-twenty guy. And he comes across his old girlfriend, who had survived after all and is now married, dowdy and aghast at Mel's youthfulness.
There is no reason really for telling this story but then, there is no reason for most of the things on this blog... For example, why do I keep Udayan on the blogroll when he has not posted for the last millennium?

This post is an attempt to collate some wonderful, some arbitrary, some crappy taglines from movies. Some of them are obvious. Some of them are high philosophy. And some of them are simply better than the movies themselves!
I have a green diary from my college days, that is literally falling apart. Most of these quotes are from that vintage and I needed to preserve them before the diary disintegrated totally.
Readers are urged to add taglines from newer movies.

So, here are some of the better ones. Which incorporate a significant element of the plot and inject as much curiosity as possible! 

Robinhood: Prince of Thieves - For the love of all men. And one woman. He fought to uphold justice. By breaking the law. 

Psycho - Please don't give away the ending. It's the only one we have. 

Mississippi Masala - Love is colour blind. 

Cape Fear - There's nothing in the dark that isn't in the light. Except fear. 

Mrs Doubtfire - She does floors. She cooks dinner. She reads bedtime stories. She is a blessing in disguise. 

Pulp Fiction - You will never know the facts until you know the fiction. 

Alien - In space, no one can hear you scream. 

Anaconda - When you can't breath, you can't scream. 

Sommersby (starring Jodie Foster and Richard Gere in a film about the latter returning home after being given up for dead and Jodie does not find him at all like the husband she knew) - She knew his face. His voice. His touch. She knew everything about him. Except the truth. 

Bollywood has been quite unimaginative in coining taglines. The best example of that is the line for Main Khiladi Tu Anari (starring Akshay Kumar and Saif) - The Brave and The Brat!
Otherwise, it is either hyperbole (The Most Powerful Film Ever Made - Parinda and A Love Story of Epic Dimensions - 1942 A Love Story, both Vidhu Vinod Chopra!), literal translation (Paths of Fire - Agneepath) or plain & simple un-imagination (A Violent Love Story - Tezaab and Darr. 
Very rarely do we have a simple line which sums up the film without giving away the plot. Dil Hain Ke Manta Nahin had one such - A Journey into a Woman's Heart. Considering that they did not have spend any time thinking of a story, they obviously spent time thinking of the tagline! 
And my favourite? Jugal Hansraj's adult debut with his Masoom co-star, Urmila, was a film called Aa Gale Lag Ja. It advertised itself by saying - Never before a Love Story with 7 Songs and 11 Murders... 
How can you not want to see a movie like this? 


Anonymous said...

Baaz - A Bird in Danger
Daag - The Fire
Aryan - The Unbreakable

...trying to think of more. There are bound to be more of these! :D

Thinking Cramps said...

Read this post while thinking up taglines for a client. How apt!

I heard long back that Daag - The Fire was actually a really pathetic way of saying D'aag. Hilarious!

I still cannot believe that Aa Gale Lag Ja tagline.

Prithi Shetty said...

Aa gale lag ja tagline - Wow !!!

Hey abt Forever Young, he wakes up after 50 years. His gf does not marry, grows old. He looks young when he wakes up, but by the time he meets her, he has aged. Coz the experiment cant stop the ageing once he wakes up, and he becomes old at a fast rate.

udayan said...

What about EMI : Liya Hai To Chukana Padega?

Rimi said...

You killed a tagline for me, Dipta! All these years I thought the Mrs. Doubtfire tagline was simply "She's a blessing in disguise". As a fan of minimalism, I loved it. Those preceeding phrases takes some of the snappiness away :-(

Oh, and I agree re. Udayan, by the way. Banish him from all blogrolls unless he gets down to some posting, is what *I* say.

Yayavar said...

This post is good comment on lack of creative tag lines in bollywood movies.

OrangeJammies said...

~Karzzzzzzz. Vengeance is back!~

And how. He wreaks it on all of us just by existing.

Mystic Margarita said...

My personal favorites are:
M*A*S*H (the movie) - M*A*S*H gives a D*A*M*N
The Fly - Be afraid. be very afraid

rayshma said...

oh..let me add some i r'ber off the top of my mind...
humko deewana kar gaye: love connects
- lucky: no time for love
- dil diya hai : love happens
- humko deewana kar gaye : love connects
- family : ties of blood
- lucky : no time for love
- rocky : the rebel (the zayed khan one)
- aan : men at work
- shakti : the power
- saawan : the love season
- double cross : ek dhoka
- garv : pride & honour
- insaaf : the justice
- waqt : race against time